Based on the 11-chapter section written by Mary Ellen Lepionka in Writing and Developing Your College Textbook: A Comprehensive Guide this course covers why your textbook needs development, how to write to reach your true audience; how to establish an effective authorial voice; why you need learning objectives; why heading structure matters; developing your pedagogy, apparatus and feature strands; how to make drafting and revising easier; how to attend to permissions and presentation; and putting it all together. Included with the course is a copy of the e-book version of Writing and Developing Your College Textbook: A Comprehensive Guide.