Description

Based on an 11-chapter section of Writing and Developing Your College Textbook: A Comprehensive Guide by former publisher, author and textbook editor Mary Ellen Lepionka, this self-paced course will empower you to undertake textbook development by guiding you through the nuts and bolts of the development process.

What You’ll Learn:

• Why your textbook needs development
• How to write to reach your true audience
• How to establish an effective authorial voice
• Why you need learning objectives
• Why heading structure matters
• How to develop your pedagogy, apparatus and feature strands
• How to make drafting and revising easier
• How to attend to permissions and presentation
• How to put it all together