Description

Writing and Developing Your College Textbook: A Comprehensive Guide

Publisher: Textbook & Academic Authors Association
eBook – ePub | Pages: 538 | Edition: 3rd | ISBN: 978-0-9975004-2-4
Print – Paperback | Pages: 325 | Edition: 3rd | ISBN: 978-0-9975004-1-7
*We only ship print orders within the continental US and Canada.

This updated and expanded third edition by Mary Ellen Lepionka, Sean W. Wakely, and Stephen E. Gillen, will empower you to undertake textbook development by guiding you through the nuts and bolts of the development process, and providing essential background information on the changing higher education publishing industry, as well as how to choose a publisher, write a textbook proposal, negotiate a publishing contract, and establish good author-publisher relations.